Who We Are

Since 1996, the team of experts at Elite Flooring have strived to become the nation’s leading experts on flooring products and installation. We go the extra mile to add value through new product testing, sub-floor repairs, and even more than that. It has been our main objective to keep the client involved in every step of the process, from conception all the way to completion. We operate with total transparency and invigorated passion for what we do and the clients we serve. We believe it’s unmistakable in the projects we’ve completed over the years.

Today, our commitment to our vision has helped build Elite Flooring into a $100+ million company that delivers complete logistical solutions to guide our customers toward success with their unique projects and specific needs.

Our headquarters are located in Atlanta, Georgia. We proudly have multiple offices in Florida, Georgia, North Carolina, South Carolina, and Tennessee, allowing us to easily serve and support customers throughout the Southeastern United States. In addition to regularly working in the Southeast, we have worked on many different projects in different industries throughout the United States. Because Elite Flooring is a multi-division company, we are able to commit full attention and expertise to every one of our clients, regardless of geographic location or industry. Our ability to leverage the knowledge and experience of industry professionals from multiple construction sectors ensures every one of our projects is completed efficiently and correctly, every time.

Mission/Core Values

We believe in our mission so passionately that we choose our team based on their integrity and commitment to those same ideals. We hold our mission and core values tightly so that our clients not only receive the best service in the industry from our team, but that they can rest assured they’re in good hands every step of the way. Our core values guide our day-to-day operations, and in doing so, we’re able to deliver unbeatable service every single day.

Those 6 values that guide us daily:

  • Demand more from ourselves and avoid self-satisfaction.
  • Obliterate complacency in every capacity; for success is never final.
  • Be entrepreneurial in spirit and in work ethic.
  • Be respectful of others.
  • Foster a team that will withstand any challenge.
  • Give back to the community and our families.

Elite’s Core Purpose

  • To work as team to collectively accomplish our common pursuits
  • To create indoor environments that will enrich the lives of everyone who experiences them
  • To provide a fun and challenging place for people to work, be successful, and be part of a team focused on the endeavor for greatness.

Elite’s Goal for the Future

Be known throughout our industry as the most dominant, innovative and progressive flooring contractor. We hope you’ll join us and be part of our history.

Meet Our Team

You’re trusting Elite Flooring to bring a superior level of service and technical knowledge to your projects, which is why we only hire the best in the industry. Our team of professionals have been specifically assembled to bring you the best experience possible. Please meet our team of experts and the faces behind your projects.

Executive Leadership

Joseph Nassar – Owner/Partner
Joseph Riccardo – Owner/Partner

Division and Functional Leadership

Dino Lechleiter - Chief Financial Officer
Ben Rogers - Corporate Controller
Shanna Thompson - Director of Human Resources
Lance Kesselring - Director of Builder Sales
Rodney Rodriguez - Chief Operating Officer
Richard Cline - Vice President, Builder Division
Leigh Thompson - Director of Multifamily Sales

Branch Leadership

Elmar Zec– Operations Manager, Atlanta
Moses Lehfed – Operations Manager, Charlotte
Bassam Matar – General Manager, Greensboro
Anthony Ramos – General Manager, Orlando
Paula Gamboa - Operations Manager, Greenville
Brock Waggoner - Branch Manager, Nashville
James (Jamie) Walker, Jr. – General Manager, Raleigh
Dewanye Branch - General Manager, Tampa
Dennis Perez – Branch Manager, Walterboro

10 Years and Counting

Joseph Nassar – Owner/Partner

Joseph Riccardo – Owner/Partner

Jason Fowler – New Construction Project Manager

Shanna Thompson – Director of Human Resources

Jose Campos – New Construction Field Manager

Jasmin Gredelj – Inventory Control Manager

Leigh Thompson – Director of Multi-Family Sales

Richard Cline – Vice President – Builder Division

Moses Lehfed – Operations Manager

Ezio Bonanni – Multi-Family Senior Account Executive

Matt Sakr – New Construction Project Manager

Elmar Zec – Operations Manager

Kelly Young – Systems Administrator

Mark Richards – New Construction Project Manager

Bassam Matar – General Manager

Brian Clark – Multi-Family Account Executive

Joshua Gilmer – Builder Field Manager

Rob Beernaert – Multi-Family Account Executive

Carl Rogers – Field Operation Manager

Chris Scronce – New Construction Field Manager

Cesar Ortiz – Quality Control

Matthew Phillips – New Construction Project Manager

Corinne Barakat – Director of Shared Services

Chris Vaughan – New Construction Project Manager

John Oechslin – Builder Field Manager